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Increasing Customer Sophistication
If your organization markets complex products, services, and ideas, increasing sophistication among your sales prospects and existing customers is your challenge. An educated customer is your best customer, one that will repeatedly turn to your brand and its unique benefits. You can raise the sophistication level with several forms of content: customer testimonial articles, product/service application articles, or white papers. But, odds are, you lack the internal resources to execute all of your communications initiatives—and the result is missed opportunities.
This is where Write Results comes in. We are a B2B-focused content development, publicity, and communications company that assists organizations with brand- and image-building.
Our specific capabilities are listed below:
Award-winning business writing
In-depth interviewing and research
Print and E-articles
Case studies/customer testimonials
On-location product/service profiles
Social media content
Article pitches to media
Print and E-newsletters
Operating instruction manuals
Layout and graphics
Editing and proofreading
Please contact us to discuss your communications needs.
About the Founder
Over the past 15-plus years, award-winning business-to-business communications specialist Don Talend, MBA has been managing projects of all types and exceeding quality expectations. Equally proficient in the areas of marketing communications and editorial work, he has executed the development of successful print and electronic communications vehicles and campaigns such as B2B publicity generation, magazine and newsletter development, marketing pieces, and Web content.
A tireless researcher, reporter and interviewer, he has had articles published in numerous magazines covering technology and industry. He was honored with the 2001 American Society of Business Publication Editors Midwest Region Editorial Excellence Bronze Award in the Regular Column, Staff Written under 80,000 circulation category.
An accomplished marketer, journalist, and public speaker, Don is a member of the Business Marketing Association, serving on the BMA Chicago Social Media Committee. He is active in ministries and volunteer work at his parish, St. Catherine of Siena in West Dundee, Ill., and also volunteers for the St. Hubert Job and Networking Ministry in Hoffman Estates, IL.
Take-Off Professionals: Take-Off Professionals: Building models for 3D machine control systems
• Need detail-oriented, journalistic writing?
• Need content for your Web site or print publications?
• Need to demonstrate product capabilities via application stories or customer testimonials?
• Need to spread the word about your organizational or product brands through trade media editorial material?
• Need attention-getting copy for your marketing collateral?
Then contact us to get the RESULTS you want.
“Write Results just gets the job done. We hired Don to write case studies, marketing brochures, and other materials for us. He did the job quickly, efficiently, and was able to work with our people and our customers to deliver really well written pieces.”
Andrew Crose, MBA, Manager, Marketing Services at Modular Mining Systems
“Write Results’ years of experience serving a key information function makes it highly credible and a trusted industry voice and authority.”
Frank Cavaliere, Director, Special Programs/Communications, National Ready Mixed Concrete Association
“Commitments and deadlines are always met. Key concepts emerge that the membership can absorb and put to use, and the material is always delivered with little or no need for revisions.”
Marla Schrager, Executive Director, Business Marketing Association Chicago chapter
"Write Results provides market perspective and technical details critical to effective business-to-business writing. A strong publishing and marketing communications background enables Don to quickly embrace the information needs and visual requirements of a publication audience or media target. His years in staff and senior-level editorial roles afford an instinct for timely, compelling story angles."
Don Marsh, Editor, Penton Media
“Don is a seasoned technical and applications writer. He has the wonderful talent of analyzing the complex then creating content that is accessible and simple to understand. Don has not only been reliable with his A+ work but proactive assisting the entire creative process. Your business will benefit with Write Results' contribution.”
Randy Noland, Managing Editor/CoFounder, Machine Control Magazine & Machine Control Online
“Don has written freelance articles for us on a wide variety of subjects. Our industry-specific publications cover topics that are sometimes highly technical, and he always does an excellent job of researching the topic and seeking out and interviewing the right people. Don is consistently one of the best writers we work with.”
Janice Kaspersen, Editor, Erosion Control and Stormwater magazines
“When it comes to telling a story with reader appeal, there’s no one better than Don Talend. He has a strong aptitude for explaining the technical difficulty of any given project and is very responsive when seeking additional information or photos. He’s the best to work with…he makes my job easier.”
Donna Campbell, Editor-in-Chief, Modern Contractor Solutions
“We've worked with Don at both The American Surveyor and Machine Control Magazine, and his articles are always superb, very well-written and illustrating just the things we and the advertisers want.”
Marc Cheves, Editor/Owner, Cheves Media LLC/The American Surveyor
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