Increasing Customer Sophistication

If your organization markets complex products, services, and ideas, increasing sophistication among your sales prospects and existing customers is your challenge. An educated customer is your best customer, one that will repeatedly turn to your brand and its unique benefits. You can raise the sophistication level with several forms of content: customer testimonial articles, product/service application articles, or white papers. But, odds are, you lack the internal resources to execute all of your communications initiatives—and the result is missed opportunities.

This is where Write Results comes in. We are a B2B-focused content development, publicity, and communications company that assists organizations with brand- and image-building.

Download our capabilities brochure.

Our specific capabilities are listed below:

Award-winning business writing
In-depth interviewing and research

Print and E-articles
Case studies/customer testimonials
On-location product/service profiles

Communications strategy

Web content
Social media content

Pay-for-Performance Publicity
Media selection
Article pitches to media

Ad copywriting

Print and E-newsletters

Operating instruction manuals

Layout and graphics

Photography

Brochures/flyers
PowerPoint presentations
White papers

Editing and proofreading

Please contact us to discuss your communications needs.

About the Founder

Over the past 15-plus years, award-winning business-
to-business communications specialist Don Talend, MBA has been managing communications projects of all types and exceeding quality expectations. Equally proficient in the areas of marketing communications and editorial work, he has executed the development of successful print and electronic communications vehicles and campaigns such as B2B publicity generation, magazine and newsletter development, marketing pieces, and Web content. A tireless researcher, reporter and interviewer, he has had articles published in numerous magazines covering technology and industry. He was honored with the 2001 American Society of Business Publication Editors Midwest Region Editorial Excellence Bronze Award in the Regular Column, Staff Written under 80,000 circulation category. An accomplished marketer, journalist, and public speaker, Don is a member of the Business Marketing Association (serving on the BMA Chicago Social Media Committee), the Public Relations Society of America (Suburban Chicago Chapter) and the Independent Writers of Chicago (board of directors, 2010-2011). He is active in ministries and volunteer work at his parish, St. Catherine of Siena in West Dundee, Ill., and also volunteers for Bear Necessities Pediatric Cancer Foundation and the St. Hubert Job and Networking Ministry.

Partners

www.asapteampromo.com

Take-Off Professionals: Building models for 3D machine control systems http://www.takeoffpros.com/index.html

• Need detail-oriented, journalistic writing?

• Need to spread the word about your organizational or product brands through trade media editorial material?

• Need to demonstrate product capabilities via application stories or customer testimonials?

• Need attention-getting copy for your marketing collateral?

• Need content management for your Web site or print publications?

Then contact us to get the RESULTS you want.

Testimonials 

“Write Results’ years of experience serving a key information function makes it highly credible and a trusted industry voice and authority.”

Frank Cavaliere, Director, Special Programs/Communications, National Ready Mixed Concrete Association

“Commitments and deadlines are always met. Key concepts emerge that the membership can absorb and put to use, and the material is always delivered with little or no need for revisions.”

Marla Schrager, Executive Director, Business Marketing Association Chicago chapter


“Don has written freelance articles for us on a wide variety of subjects. Our industry-specific publications cover topics that are sometimes highly technical, and he always does an excellent job of researching the topic and seeking out and interviewing the right people. Don is consistently one of the best writers we work with.”

Janice Kaspersen, Editor, Erosion Control and Stormwater magazines

"Don Talend provides market perspective and technical details critical to effective business-to-business writing. A strong publishing and marketing communications background enables him to quickly embrace the information needs and visual requirements of a publication audience or media target. His years in staff and senior-level editorial roles afford an instinct for timely, compelling story angles." 

Don Marsh, Editor, Penton Media

“When it comes to telling a story with reader appeal, there’s no one better than Don Talend. He has a strong aptitude for explaining the technical difficulty of any given project and is very responsive when seeking additional information or photos. He’s the best to work with…he makes my job easier.”

Donna Campbell, Editor-in-Chief, Modern Contractor Solutions